The PR Week 02.19.2016: Golin's new acquisition; Apple and the FBI

The PRWeek editorial team discusses the week's top PR- and communications-related news, including Golin's acquisition of The Brooklyn Brothers, Apple CEO Tim Cook's refusal to cooperate with an FBI investigation, Harold Burson's 95 birthday, and more.

Image via  Mike Deerkoski / Flickr; used under the Creative Commons Attribution 2.0 license. Cropped and resized from original.
Image via Mike Deerkoski / Flickr; used under the Creative Commons Attribution 2.0 license. Cropped and resized from original.

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On this episode of The PR Week:

Interpublic Group PR network Golin has acquired London-based creative agency The Brooklyn Brothers in a bid to further its integrated marketing services and, in the words of Golin CEO Fred Cook, create a "new type of hybrid agency." PRWeek news editor Frank Washkuch looks at the strategy and numbers behind the acquisition.

Apple CEO Tim Cook said on Tuesday that his company would not cooperate with the FBI’s attempts to hack an iPhone owned by the terrorists who killed 14 people in San Bernardino last year. The FBI has asked that Apple write software to create a backdoor to their iOS operating system. Although the FBI says they only need access to the terrorists’ phone, Cook argued that creating a backdoor once could potentially compromise consumer privacy on any iPhone. PRWeek senior report Diana Bradley explains both sides of the story.

PR legend Harold Burson turned 95 on Monday. To mark the occasion, PRWeek has been looking back at his career, which includes reporting on the Nuremberg trials, cofounding Burson-Marsteller in 1952, and laying the foundations for the modern PR industry. PRWeek editor-in-chief Steve Barrett reflects on Burson’s considerable career.

Scott Friedman, the former global technology practice chair at APCO Worldwide, has left the firm to launch his own agency. The Lede Agency, which is based in New York, focuses on technology. The PRWeek editorial team discusses Friedman’s move and his history at APCO.

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