Hope&Glory hires to new board
Hope&Glory has appointed Sebastian Dilleyston, former head of comms at retail and fashion agency Portas, and Anna Terrell, from Good Relations, as directors. Both began at the agency last week, joining a new board made up of founders Jo Carr and James Gordon-MacIntosh, and partners Gavin Lewis and Adrian Chitty. Dilleyston also previously worked at Freuds prior to Portas, while Terrell's previous experience includes time at Golin.
Fitness brand Zakti appoints House PR
House PR has been appointed by Mark Neale, founder of outdoor retailer Mountain Warehouse, to launch a sportswear brand called Zakti. House, which has also worked with Mountain Warehouse, was first selected without a pitch, to build awareness of the brand among female active urbanites, on an initial three-month basis at the end of last year. This contract has now been extended to manage a menswear launch later in 2016.
Consilium to advise newly listed Shield
Consilium Strategic Communications will continue to advise Shield Therapeutics on financial comms and investor relations after it begins life as an AIM-traded firm, which is expected to be later this month. The consultancy had advised Shield through its fundraising of £32.5m ahead of the IPO.
Liquid's lunch launch
The consultancy Liquid has launched food and drink division Liquid Lunch - which it says will offer "a menu of complementary services, including staff training, budgeting and menu creation" in addition to the agency's core PR, marketing and design offering. The team is led by senior account manager Jon Perks, and includes former chef David Colcombe, a food consultant for the agency.
Trouva appoints W to handle PR
Trouva, the online store that curates products from independent boutiques, has appointed W to handle its PR. W will help build the brand's profile in the UK, support business growth by increasing sales through a product placement campaign, and grow a community of inspirational digital influencers.
Ranieri hired by Brydge
Brydge, which makes Bluetooth iPad keyboards, has hired consumer tech PR agency Ranieri to handle its UK launch activity and drive brand awareness, targeting lifestyle and tech sectors. The keyboard maker launched through a Kickstarter fundraising drive in 2012.
Midnight launch for Wolkyshop
Midnight Communications has been appointed by Dutch shoe retailer Wolkyshop to launch its first UK store in Brighton in the spring. The agency "will deliver a comprehensive media relations and social media campaign to launch Wolkyshop’s first UK shop and raise awareness of its range of footwear on a national scale", a release said.
Campbell Bell's new adventurers
The agency Campbell Bell Communications has added three new adventurer clients to its adventurer's representation division. They are Ed Stafford, best known for Discovery Channel show Walking the Amazon; Laura Bingham, who is currently attempting to cycle across South America with no money; and Jamie Ramsay, who recently completed a 16-month run from Canada to Argentina.