Need to know: the top stories for Asia comms, media and marketing pros on Monday, 15/2/16

Deep Dive: PR & nonprofits; Nasdaq buys Marketwired; Addition+ launches across Asia; New Zealand hit by earthquake; Google's hiring spree; the new Daytona; Dr Dre and Apple move into TV

Google's hiring in its self-driving car unit (smoothgroover22/Flickr)
Google's hiring in its self-driving car unit (smoothgroover22/Flickr)

Deep Dive: PR and nonprofit organisations - small resources can make a big impact

With limited budgets and small staff resources, nonprofits face a steep uphill battle getting their messages out, as do the agencies which help them. But passion, belief and PR can still go a long way.

Nasdaq to acquire Marketwired

Nasdaq said the deal, subject to customary approvals, will make it a global leader in news release distribution.

UK programmatic agency quietly launches in three Asian markets

After maintaining a low-profile existence for six years, UK-based programmatic solutions provider Addition+ is launching an ambitious expansion plan in Asia after opening offices in Beijing, Hong Kong and Singapore.

New Zealand rocked by 5.7 magnitude quake

A strong 5.7 magnitude earthquake struck near Christchurch in New Zealand on Sunday, causing cliffs to collapse into the sea but no major damage to the city, which was devastated by a 2011 quake which killed nearly 200 people.

Google on hiring spree at self-driving car unit

Google is boosting hiring for its self-driving car project as it looks to accelerate the drive to bring the vehicles to market.

Inside Daytona's rebuilt speedway

CNBC looks at the new and improved Daytona International Speedway, which recently underwent a $400 million face-lift.

Dr Dre to star in Apple's first original TV show

Apple's first foray into original programming will star rapper and Beats Electronics co-founder Dr Dre.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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