Greater Miami Convention & Visitors Bureau reviews agencies

The bureau credits the It's So Miami campaign with attracting more than 15 million "overnight visitors" in 2015.

MIAMI: The Greater Miami Convention & Visitors Bureau is reviewing agency support for its advertising, marketing, and digital efforts, as well as firms to assist with web development and website advertising sales.

The organization released documents on Monday morning outlining the agency search. The winning firm will focus on advertising, marketing, and digital, and serve as the bureau’s lead agency, it said in a statement. Work will include a social focus with an eye on mobile and campaign execution across channels, as well as strategic planning, advertising, and media planning. Secondary agencies will oversee online advertising and its website.

PR services are not out for bid, said Sara Joseph, SVP at Current, the bureau’s PR AOR. Current was retained after the organization reviewed its services more than a year ago.

A request for qualifications will go out on Tuesday, and agencies must notify the bureau of their interest by March 4. The final submission deadline is March 25, according to the statement.
The organization said in a statement that the It’s So Miami campaign helped to attract more than 15 million "overnight visitors" in 2015.

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