The PR Week 02.12.2016: Q4 numbers; Black Lives Matter's comms strategy

The PRWeek editorial teams explores the week's top PR- and communications-related news, Q4 numbers from Omnicom's PR agencies, Black Lives Matter, and more.

Image via Gerry Lauzon / Flickr; Used the Creative Commons Attribution-ShareAlike 2.0 Generic license. Cropped and resized from original
Image via Gerry Lauzon / Flickr; Used the Creative Commons Attribution-ShareAlike 2.0 Generic license. Cropped and resized from original

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On this episode of The PR Week:

The fourth quarter of 2015 was not kind to social media network Twitter nor holding company Omnicom Group’s PR firms. Though Twitter reported a 48% growth in ad revenue, its user growth flatlined for the first time. Omnicom’s PR agencies – FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, and others – reported a 6.9% drop in Q4. PRWeek news editor Frank Washkuch takes a look at the numbers and what they mean.

Shanelle Matthews, lead communications strategist for social justice movement Black Lives Matter, explained to PRWeek contributor Dipka Bhambhani how the movement advocates racial equality and civil rights, and why measuring its success with traditional metrics doesn’t tell the whole story.

Another Super Bowl has come and gone. In the aftermath, the PRWeek editorial team looks at which brands made the most of their multi-million dollar ad buys – and a few brands that made waves without buying airtime.

Fast-food chain Chipotle shuttered its restaurants nationwide on Monday, February 8, to regroup its employees and discuss its response to recent E. coli outbreaks linked to its food. PRWeek senior reporter Diana Bradley and web editor Byron Kittle journeyed across New York City’s icy streets in below freezing temperatures to gauge the public’s knowledge of and reaction to Chipotle’s response.

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