INTERNATIONAL: Audi Asia-Pacific regional brief win for Hill & Knowlton

SINGAPORE: Audi Asia-Pacific has appointed Hill & Knowlton as its regional PR consultancy.

The agency's remit covers all countries in the region except China and Japan in a move designed to gain more consistency in brand communications globally.

H&K is tasked with developing messaging and sponsorship strategy to run in line with Audi's European campaigning.

The agency is also tasked with liaising with local PR agencies to ensure consistent brand messaging across Asia.

'We're doing a lot of foundation work and strategic planning in terms of rethinking Audi's positioning and point of difference,' said H&K director of marketing and corporate comms, Olivia Branson.

Asia-based consultancies appointed by local Audi distributors include Ogilvy PR Indonesia, MDK Consultants Singapore and H&K Thailand.

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