The 7 stories PR pros need to know on Wednesday morning, 2.10.2016

Trump, Sanders win in New Hampshire; Twitter earnings; ESPN drops DraftKings; Members want NRA to cut ties with Ted Nugent; YouTube debuts original content; Critics question Peyton Manning's beer name-dropping.

Donald Trump campaigns in New Hampshire. (Image via Trump's Facebook page).
Donald Trump campaigns in New Hampshire. (Image via Trump's Facebook page).

What happened Tuesday night: Trump, Sanders win easily in New Hampshire
Donald Trump and Bernie Sanders easily won the Republican and Democratic primary elections, respectively, on Tuesday. John Kasich got back in the race with a second-place finish in the GOP primary. Chris Christie is traveling back to New Jersey to reevaluate his campaign after another disappointing result.

What’s ailing the campaigns
Both parties are girding for protracted races. Hillary Clinton’s campaign failed to turn out women voters in New Hampshire, and her aides are forecasting a closer race in Nevada. Sanders is trying to attract more minority voters to his candidacy. Marco Rubio’s fifth-place finish shows how costly debate missteps were. Kasich faces a difficult road to remain in contention. Fox News settles in for a long and awkward campaign covering Trump.

What to watch on Wednesday: Twitter earnings
Analysts say Twitter needs a homerun in Wednesday afternoon’s fourth-quarter and full-year 2015 earnings report. Its stock has lost two-thirds of its value in the past year. The company is reevaluating its timeline and advertising practices, to the chagrin of many users.

ESPN cuts bait on DraftKings deal
The Disney-owned sports network is parting ways with embattled DraftKings as its exclusive daily fantasy sports partner. The site is also under investigation by various state attorneys general. Twenty-First Century Fox has said it is devaluing its investment in the company by 60%.

NRA under pressure to drop Ted Nugent from board
Some members of the NRA are pressuring the gun-rights group to drop one-time rock star and survivalist Ted Nugent from its board after images of politicians who support gun control were posted to his Facebook account alongside Israeli flags. For instance, Michael Bloomberg was described as "Jew York City mayor" and an "Israeli agent."

YouTube takes on Netflix et al with paid platform
Wednesday marks the debut of YouTube’s original content, including Scare PewDiePie, a series starring the online video star. The Google-owned network is trying to entice users to sign up for YouTube Red, a paid, commercial-free service that costs $10 a month.

Did Peyton Manning violate NFL standards, FTC rules?
That’s what some critics are wondering after the Super Bowl-winning quarterback gave Budweiser more than $3 million in free advertising after the game on Sunday. The NFL bans current players from endorsing alcohol products, and the FTC has various rules on disclosing paid advertising agreements.

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