Ericsson selects Stenson to head corporate comms

Telecoms giant Ericsson has ended its hunt for a global PR chief.

Henry Stenson, currently senior vice-president of communications at Scandanavian Airlines, is to join Ericsson within months as its head of corporate communications.

The post carries corporate management team status and is senior vice-president level. It also includes overseeing 65 global PR staff in offices in London, New York, Hong Kong and Stockholm.

His appointment follows the announcement last year by Roland Klein that he was to leave the role to set up his own agency, Communications & Network Consulting, based in London and Munich (PRWeek, 9 November 2001).

Klein has been covering the global PR chief role at Ericsson as in interim measure until his successor was appointed.

Unlike Klein, who is based in London, Stenson will be based in the company's corporate headquarters in the Swedish capital.

This change in location follows Ericsson's concentration of its PR function away from London to Stockholm as part of a cost-cutting drive last year. This included a 20,000 reduction of the global head count to 85,000.

Ericsson's investor relations team will continue to be based in London.

Latest figures show Ericsson recording its first full annual loss in its 126-year history. Overall last year Ericsson made a net loss of £1.4bn. Sales fell globally by five per cent, while orders were down by 16 per cent.

When asked what Stenson's immediate tasks will be, Klein said: 'Ericsson has had to adapt. It will continue to adapt and that change needs to be communicated properly.'

He added that additional cost-cutting was not likely to include further redundancies.

Before joining Scandanavian Airlines, Stenson worked for eight years in the PR function at car giant Volvo, where he reached senior vice-president status.

Meanwhile Klein's PR agency, which he set up with former Daimler Chrylser corporate communications head Christoph Walther, has this week recruited former German deputy economics minister Siegmar Mosdorf.

Mosdorf, who quit his government role last week but will remain an active Social Democrat politician, joins CNC's Munich office as managing partner.

The company's clients include Daimler Chrysler.

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