Singapore MoD hires Asia PR Werkz for new campaign

Local agency will handle all PR work around Ministry of Defence's 'Total Defence 2016' project

Cho Pei Lin
Cho Pei Lin

Singapore’s Ministry of Defence (Mindef) has appointed local firm Asia PR Werkz as comms lead on its Total Defence 2016 campaign.

The project is designed to raise awareness about safety and security in Singapore.

It will involve an exhibition and also a reprisal of a song first released in 1984 as part of the Total Defence campaign.

Asia PR Werkz will handle all PR strategy around the campaign, including an integrated comms platform, media relations and online engagement.

Managing director Cho Pei Lin will lead the project, while director Sharon Koh will take on the online strategy.

The firm will also produce a video of the song and launch it as part of its PR plans.

Asia PR Werkz is working together with creative agency Formul8 on the campaign, which is responsible for visuals, design and production. 

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