Australia-based Ogilvy Impact has appointed comms and change specialist Fiona Forbes as director.
Forbes brings more than 20 years’ experience in employee engagement and change communications to Ogilvy Impact, a unit of Ogilvy PR Australia.
She previously worked at Australia’s largest training and vocational education provider, TAFE NSW, where she was communications and change director.
Before this, Forbes held various senior positions at BUPA Australia, Origin Energy, Chris O’Brien Lifehouse and Tourism Australia. She was also principal at Momentum Global Communications.
Forbes has particular experience in the finance, education, tourism and health sectors.
"Having worked across both corporate and government sectors in organisations undergoing transformational change and reform, I have a deep understanding of what works at a critical time in any business," she said.
"I am looking forward to sharing my expertise with Impact’s team and its clients."
Susan Redden Makatoa,Ogilvy PR’s group managing director for corporate, said: "Fiona has a proven track record, specialist skills and capabilities designing and implementing communications and marketing strategies to assist organisations undergoing major reform, transformation and cultural change."