In this age of more direct, one-on-one interaction with consumers, virtual reality’s ability to place your target audience in the middle of a story is providing a breakthrough communications opportunity for brands and agencies alike. In the never-ending battle to win customers’ attention, those who understand this emerging format are poised for victory now and into the future.
While the existence of virtual reality is widespread among PR pros, the tactical knowledge to implement it effectively is not. It needs to be, however, and this latest installment of the PRWeek Performance Series is your first step to getting in on this game-changer.
Among topics covered in this webcast include:
- Defining virtual reality, the pros and cons
- A guide on getting starte
- The history of the format, to use it effectively going forward, one must understand the evolution
- An in-depth look at the strategic and creative benefits of VR
Educational case studies