Edelman's Nancy Ruscheinski moves to Zeno Group as first COO

She will lead growth, development, and integration of the health, technology, corporate, and consumer practices at Edelman's DJE Holdings sister agency.

NEW YORK: Former Edelman vice chair of client engagement Nancy Ruscheinski has joined sister agency Zeno Group as its first COO.

She will be based in Chicago, reporting to Zeno CEO Barby Siegel at the DJE Holdings firm. The agency said in a statement that the position is "designed to be client-centric, with a focus on growth and globalization across practices, key functions, innovation, and talent."

Ruscheinski will also lead the growth, development, and integration of the firm’s health, technology, corporate, and consumer practices, as well as planning, creative, intellectual property, and talent at the firm. She will also work on the firm’s staff education program, known as Fearless University.

"Inside or outside, there was no contest," said Siegel. "I think at her core, Ruscheinski is an entrepreneur, is fearless, and has the right experience and personality for us."

Ruscheinski emphasized her desire to continue to work with clients, Siegel noted, saying that while the COO position is often focused on "back office operations, this is a client-centric role."

Ruscheinski’s previous roles at Edelman include chief innovation officer and global vice chair, president and COO of Edelman US, and president of the Midwestern region, according to her LinkedIn account.

Zeno acquired London-based 3 Monkeys Communications late last month in a deal experts said could be worth up to $21.5 million. The firms did not divulge the sales price. Zeno, which has global revenue of about $48 million, is expected to acquire more firms in the region.

This story was updated on February 9 with quotes from Siegel.

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