The 50 short videos were created by students from five of the UK’s leading animation courses at Derby, Middlesex, Ulster, Dundee and Bristol universities.
The campaign is based on reasons given to TV Licensing officers and call centre staff by members of the public for not paying their fee. These include one resident who claimed his TV was only used to send his pet goldfish to sleep, a woman who claimed her payment card had been eaten by her hamster, and another who said he didn’t need a licence as he was the self-proclaimed 'King of Scotland'.
The BBC has worked with six regional PR agencies across the UK on the campaign, and had support from Red Bee Media, which helped facilitate the competition and liaise with the universities.
Sian Healey, head of comms and policy at TV Licensing, said: "We want to reach as many licence fee payers as possible, as well as those looking to evade the licence fee. We’ve approached national and regional media, and online titles that might be interested in showcasing the work of these talented animation and design students."
A People's Choice prize will be award to the film with the highest number of 'likes' received on the TV Licensing YouTube channel by 4 March, and a Judges' Award will be chosen by a panel comprising BAFTA-winning animator Marc Crast from Studio AKA, Jason Fletcher-Bartholomew, senior animator at Aardman and Red Bee Media executive creative director Charlie Mawer.
Winners will be announced in the second week of March.