The 7 stories PR pros need to know on Monday morning, 2.8.2016

Super Bowl winners: Denver Broncos, Peyton Manning, Budweiser, Hyundai; Losers: Carolina Panthers, Cam Newton, Colonial Williamsburg; Chipotle shut-down; 'Rubiobot' fallout; Volkswagen to pay up.

MVP: Denver's Von Miller (Image via the NFL's Facebook page).
MVP: Denver's Von Miller (Image via the NFL's Facebook page).

Defense carries Broncos to 24-10 Super Bowl win
The Denver Broncos upset the Carolina Panthers on Sunday night to win Super Bowl 50. The victory very likely caps a historic career for Peyton Manning, whose mom even wants him to retire after his second Super Bowl win. Denver’s Von Miller was named MVP.

What about the ads?
Most advertisers played it safe with their Super Bowl spots, with a lighter tone prevalent throughout the night. USA Today’s Ad Meter called the contest for Hyundai’s spot starting Kevin Hart. An ad for Colonial Williamsburg shocked many viewers with its 9-11 footage.

Budweiser gets a $3m gift from Peyton Manning
The winning quarterback gave the beer brand two surprising shout outs after the game, worth more than $3.2 million in airtime considering the huge audience, according to some estimates. The company said it was as surprised as everyone else by the mentions.

Newton sulks in post-game press conference
A visibly disappointed Cam Newton spent less than three minutes with the media after his team lost Super Bowl 50. It was the first time this season that the quarterback didn’t throw or run for a touchdown in a game. He declined to answer several questions.

What to watch today: Chipotle shuts its doors
The Mexican food chain will close up shop for four hours today for an all-hands meeting on new food-handling and safety procedures implemented after its E. coli crisis. The temporary closure has resulted in headlines telling readers where else they can grab burritos.

‘Rubiobot’ performance shakes up GOP race in New Hampshire
Rivals are trying to ensure Marco Rubio’s strong performance in Iowa goes to waste in New Hampshire after he repeated the same talking point four times in Saturday night’s Republican debate. Other candidates say the stumble shows Rubio has little depth beyond being a "talking point machine."

Volkswagen readies generous compensation packages for US customers
Volkswagen superlawyer Kenneth Feinberg told a German newspaper this weekend that the automaker is papered to offer US consumers affected by its emissions scandal generous compensation packages. However, the company has not decided if the payments will take the form of buy-backs, replacement cars, or repairs.

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