UK pharma body launches Value Story campaign to enhance industry reputation

The Association of the British Pharmaceutical Industry (ABPI) is rolling out a multi-year campaign to highlight the positive values of the industry, following a number of new hires in its comms team.

by Anna Reynolds
A better pill to swallow? ABPI looks to improve pharma reputation (Credit: Jamie via Flickr)
A better pill to swallow? ABPI looks to improve pharma reputation (Credit: Jamie via Flickr)

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