Need to know: the top stories for Asia comms, media and marketing pros on Friday, 5/2/16

Big Interview: Nitin Mantri; KFC goes with Edelman for Super Bowl 50; two new hires for MEC in APAC; top trades this CNY; global food prices in freefall; forex big problem for Lenovo; still want to shop in Hong Kong?

Chinese mainlanders are now questioning whether Hong Kong is a cool place to shop
Chinese mainlanders are now questioning whether Hong Kong is a cool place to shop

The Big Interview: Avian Media's CEO Nitin Mantri

Recognised as one of India's top PR leaders, Nitin Mantri talks about how the country's comms scene has evolved, where it's still lagging behind and the potential still to come.

KFC teams up with Edelman ahead of Super Bowl 50

The fast-food chain is hinting it will once again introduce a new actor to portray Colonel Sanders during Sunday's game.

MEC appoints two new digital leaders for Asia-Pacific

MEC has appointed Antony Yiu as head of digital for North Asia, and Siddharth Surana, from Havas Media, as head of digital for South and Southeast Asia.

Top trades to ring in the Chinese New Year

As Asia kicks off a new lunar year on Monday, we used Kensho to look for the best Chinese New Year trades over the past decade.

World food prices tumble near 7-year low

World food prices fell to almost a seven-year low at the start of the year on the back of sharp declines in commodities, particularly sugar, according to the latest data from the United Nations (UN).

Lenovo CFO: Forex was a big hit in Q3

Foreign exchange fluctuations were Lenovo's biggest headache in the third-quarter, Wong Wai Ming, CFO at the world's biggest PC maker, told CNBC.

Is Hong Kong still a 'cool' place for luxury shopping?

Retailers in Hong Kong preparing to welcome Chinese mainland tourists over the Lunar New Year festive period face a real crisis: Canny shoppers don't think the special administrative region is cool enough.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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