The PR Week 02.05.2016: The New Influencers; Super Bowl 50 preview

The PRWeek editorial teams explores the week's top PR- and communications-related news, including the new world of influencer-driven marketing, Super Bowl 50's ad scene, and more.



On this episode of The PR Week:

Generations Z and Alpha are quickly replacing the Millennial generation as the marketing’s most desirable target, but these authenticity-focused, privacy-obsessed, tech-savvy under-20s are often harder to market to traditionally than the already hard-to-market-to Millennials. To compensate, marketers are enlisting the aid of influential content creators with vast social media clout and reach to help promote their products–but it’s not always an easy sell. PRWeek senior reporter Diana Bradley and web editor Byron Kittle lay out what marketers need to know about the changing world of influencer marketing.

Johnson & Johnson communications leader Maggie FitzPatrick is departing the CPG giant after nearly three years on the job. Diana Bradley goes over FitzPatrick’s history with the company and what her departure means.

Ride-sharing service Uber rolled out an extensive rebranding of its identity this week and was almost immediately swamped on social media by a deluge of negative reactions to the app’s new icon. News editor Frank Washkuch and the team look at the social media reaction and how corporate rebranding efforts can go awry.

Plus, what to watch for during Superbowl 50’s much-anticipated ad breaks (hint, look for KFC’s).

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