PR plays pivotal role in Cadbury's inter-agency rebirth of the Milk Tray Man

A nationwide PR campaign led by Golin to reveal the modern-day Milk Tray Man has secured media coverage for Cadbury as well as an increase in sales.

by Anna Reynolds
Firefighter Patrick McBride was revealed as the new Milk Tray Man this week
Firefighter Patrick McBride was revealed as the new Milk Tray Man this week

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