Uber has a new logo - and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Uber's new logo looks like a...actually, we're not sure. (Image from Uber's Facebook page).
Uber's new logo looks like a...actually, we're not sure. (Image from Uber's Facebook page).

Uber unveiled an unrecognizable logo and branding strategy on Tuesday, and consumers were not digging it.

The San Francisco rideshare company explained the changes in a blog post written by CEO Travis Kalanick, who personally helped to design the new logo. He said the look and feel "celebrates [Uber’s] technology, as well as the cities we serve."

The company appeared to have given several media outlets a look into its rebranding process, with sites including Wired, The Verge, Fast Company, and Mashable touting sneak peek stories on Tuesday afternoon.

Consumer outrage on Twitter came thick and fast, with an almost unanimous vote against Uber’s changes. Check out tweets below to see what people are saying.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.