AmorePacific Singapore retains Touch PR

Firm will continue to handle local PR work for all brands under the South Korean cosmetic giant

Eileen Wee
Eileen Wee

AmorePacific Singapore has once again turned to the services of local agency Touch PR & Events for 2016.

The cosmetics company owns several popular brands including Etude House, Sulwhasoo, LaNeige and Innisfree.

Touch PR, which handled the account in 2015, will continue to develop the overall PR strategy for all the cosmetic brands in Singapore.

"We have a strong team with a deep level of knowledge, skills and close connections with media and influencers that AmorePacific’s brands can leverage on to meet their goals for the year," said Eileen Wee, Touch PR’s managing director.

Katherine Sek, AmorePacific Singapore’s commercial general manager, said: "Throughout our time working together in 2015, Touch has provided expert strategic counsel, which helped steer our brands in the right direction."

Touch PR has also retained food company Danone, cooking ware maker WMF and luggage manufacturer Kipling. 

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