Need to know: the top stories for Asia comms, media and marketing pros on Friday, 29/1/16

Newgate hires two in HK; Freuds returns to US; GrabTaxi rebrands; Google AI system beats a human; why the US loves China's digital market; financial markets on the up after CNY; Barbie gets real

Mattel announced Barbie will be updated with new body shapes and more diversity (Charles R/Flickr)
Mattel announced Barbie will be updated with new body shapes and more diversity (Charles R/Flickr)

Newgate Communications makes two new hires

Kim Spear joins as director and Erin Tan as senior consultant

Freuds returns to US with Brew Media Relations acquisition

Brew Media Relations, which was founded by Brooke Hammerling, will continue with its existing operations and report to Freuds CEO Andrew McGuinness.

GrabTaxi rebrands to Grab, makes brand loyalty a priority

Ride-hailing platform GrabTaxi has rebranded to Grab, in line with its expanded product vision and mission.

Landmark from Google as AI beats a human

A system developed by Google has mastered the ancient Chinese game of Go, a progression being hailed as a significant development in the field of artificial intelligence (AI).

Here's why the US media likes the Chinese digital market

Growing demand for advertising opportunities in China is opening the door for more American media companies to expand in the country, no longer as deterred by censorship worries.

Year of the Monkey good for markets, not for Trump

The financial markets may look like they're running amok heading into the lunar new year starting February 8 but not for long, predicts Hong Kong-based brokerage CLSA, which is forecasting gains for the rest of the quarter.

Barbie's latest makeover: Tall, petite and curvy

The world's best-selling doll just got a major makeover. Mattel is expanding its iconic Barbie line to reflect different body sizes and ethnic diversity.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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