NEW YORK: Jeff Corbin, former CEO of KCSA Strategic Communications, has taken on the CEO role at technology company APPrise Mobile full-time.
Corbin said he decided to move on from the firm his father founded nearly 50 years ago and focus full-time on APPrise, which started as a platform within KCSA. Launched less than five years ago, the native app platform that helps companies reach employees on the go, was initially considered an extra revenue generator for the firm. It was spun off from the agency into its own entity in 2014.
APPrise Mobile’s theEMPLOYEEapp is used by companies such as Caesar’s Entertainment, Toyota Motor North America, and Northwell Health, Corbin said. APPrise has a staff of 12.
"We recognized there was going to be a need at some point for communications professionals to have an easy way to push, disseminate, and distribute content to their targeted audiences through a mobile device," said Corbin.
KCSA will no longer have a CEO. A leadership team of managing partners Todd Fromer, Lewis Goldberg, and Jeffrey Goldberger will oversee the firm.
"[Corbin] has been integral in helping grow APPrise to where it is," said Goldberg. The companies have a close relationship, with KCSA serving as its AOR.
Before spending nearly 20 years at KCSA, Corbin worked at Graubard Mollen & Miller, according to his LinkedIn profile.
This story was updated on January 29 to correct that APPrise helps companies reach employees on the go, not investors.