Hacking the Super Bowl: Get your brand noticed for less than $10m a minute

Newcastle, Oreo, and Old Milwaukee have inserted themselves into the game without buying commercial time. But is the trick getting harder to pull off?

by Todd Wasserman, Campaign
The Verge got other media outlets to cover its "Super Bowl ad buy" during the big game.
The Verge got other media outlets to cover its "Super Bowl ad buy" during the big game.

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