Zeitgeist: PR agency behind Reading and Leeds festivals takes on Europe

Music-focused Zeitgeist Agency has launched a division focused on servicing European clients, with three European music festivals announced on its initial roster.

Rosklide Festival, Denmark: Zeitgeist Europe to represent the 135,000-capacity event
Rosklide Festival, Denmark: Zeitgeist Europe to represent the 135,000-capacity event

Zeitgeist Europe, headed by Aimi Lewis-Mattock, has been appointed as the first UK-specific PR agency for Roskilde Festival in Denmark, one of the continent’s biggest festivals attracting around 135,000 people over eight days.

Others on the roster include Flow Festival, the 70,000-capacity event in Finland – the agency was appointed after a four-way competitive pitch - and the 5,000-capacity Horizon Festival located at a Bulgarian ski resort. The account for Flow was previously handled by BorkowskiArtsEnts, and Horizon's by Summit PR.

Zeitgeist Europe’s brief is to promote the festivals for the UK market.

Zeitgeist founding director Jamie Stockwood said: "The UK is an untapped but potentially very lucrative market for many overseas events with UK audiences keener than ever to travel for their experiences. Competition is fierce, and Zeitgeist Europe has very well established relationships with our engaged network, which enables our European clients to tap into key media, tastemakers and in turn audiences here."

Zeitgeist handles PR for Reading and Leeds Festivals, among other UK festivals including Kendal Calling and Live and Leeds.

Its non-festival clients include restaurant chain Red’s True Barbecue, secured last year and fashion brand Original Penguin.

More recently, the agency was appointed to handle PR for a new Channel 4 music show called Future Sounds.

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