PJ Pereira to chair Brand Film Festival jury

The chief creative officer and co-founder of Pereira & O'Dell will chair a jury comprising top creatives from the worlds of PR, advertising, media, digital, film, and production.

NEW YORK: Award-winning creative PJ Pereira will chair the jury of the Brand Film Festival, PRWeek and Campaign’s new venture celebrating the marketing industry’s finest efforts in cinematic storytelling.

Pereira is chief creative officer and co-founder of Pereira & O’Dell, an advertising agency with offices in San Francisco, New York, São Paulo, and Porto Alegre founded in 2008 that combines traditional advertising, digital, PR, and design.

The agency’s high-profile work includes The Beauty Inside social films for Intel and Toshiba, its Crossroads campaign for Coca-Cola in Latin America, Stay Together for Skype, and a smokable songbook for Snoop Dogg.

Pereira has won four Grand Prix at Cannes, an Emmy, and has authored a trilogy of books. Last year he was named the number one chief creative officer in Adweek’s Creative 100 list.

Branded content is a particular sweet spot for the agency and Fast Company named Pereira & O’Dell "One of the Most Innovative Companies in Advertising" – the firm also ranked among both AdAge and Creativity’s "A-Lists".

Pereira said: "Get with the program. Consumers are no longer at the mercy of TV networks for content. In this on-demand world brands need to stop interrupting the consumer and become the story themselves."

Prior to setting up Pereira & O’Dell with Andrew O’Dell Pereira held executive roles at start-up agencies such as AgênciaClick, which he also founded, and AKQA, where he was executive creative director on global accounts including McDonald’s, Coca-Cola, Visa, Target, and Microsoft.

In 2006, he created an indie film silently branded by Red Bull titled Unflinching Triumph that was named #1 in "What to Watch" in new media by The Wall Street Journal and 'Most Amusing Parody' by Sports Illustrated.

Other confirmed Brand Film Festival jury members include Al Roker, NBC Today presenter and president and CEO, Al Roker Entertainment; Robert Friedman, CEO of Bungalow Media + Entertainment; Ashley Callahan, content strategy and PR manager, Chick-fil-A; John Dahl, EVP and executive producer, ESPN Films and Original Content; Rebecca Faulkner, head of global creative at StubHub; and Quinn Kilbury, senior brand director at Heineken.

On the agency side, jurists include Ian Cohen, global executive producer and president content creation and innovation at Weber Shandwick; Lori Beecher, EVP, media and content strategy, Ketchum; Greg Hahn, chief creative officer at BBDO; Colleen DeCourcy, global executive creative director at Wieden + Kennedy; Archana Kumar, chief strategy officer at Mediacom; Tiffany Rolfe, CCO at Co:Collective; and Mike Byrne, chief creative officer at Anomaly.

The Brand Film Festival will showcase the year's most artistic, creative, and effective branded content films, from Vines to YouTube videos to long-form documentaries – ranging in length from 6 seconds to 60 minutes and beyond.

The jury will review the most creative activations across sectors including CPG, sports, healthcare, and sustainability; branded entertainment such as documentaries, animals, heartstrings, and LOL moments; engagement metrics such as viral and user generated; craft criteria including editing, direction, screenplay, foreign language, and silent; and Best of the Best.

Submissions will be open until February 22, 2016, after which the best work will be selected by the jury - full submission details and an entry kit can be found here. Follow the festival on Twitter at #BrandFilmFest.

PRWeek US editor-in-chief Steve Barrett and Campaign US editor-in-chief Douglas Quenqua will also be part of the jury and the top films will be screened at a gala event in New York City on May 4.

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