Exponent PR's Tom Lindell on food, family, and working in the Twin Cities

The daily routines and habits of Exponent PR's managing director, Tom Lindell.

Morning ritual
My day starts abruptly at 5:45am. I’m not a morning person, which is why it always seems abrupt.

I don’t exercise in the morning. That’s saved for evenings. I wake up by scanning news apps such as Politico, The Washington Post, The New York Times, USA Today, and RealClearPolitics. I worked in politics early in my career. That passion never leaves you, especially during presidential election cycles.

I also enjoy breakfast with my son and wife, which always includes the first of two large glasses of iced tea (black, no sweetener) and scrambled egg whites. The fate of my day can often be discerned based on the level of added ingredients in my scramble (I aim for the great five-ingredient days).

You have worked across food and healthcare communications. What’s your preference?
I have to say both. Consumer health and nutrition cross over so much. And anything that improves people’s health and wellness makes me proud to work on. They also tend to be great clients.

Most distinct aspect of your personal office
My west-facing view, which overlooks Target Field, home of the Minnesota Twins. I get to witness fireworks after home runs and Navy jet flyovers.

On a scale of one to 10, how difficult is your commute?
On dry days, it’s a four. On snowy days, a nine. And during construction season? A painful 10.

Favorite smartphone app
Cole Haan. Instant access to shoes. Wait. Maybe it’s my least favorite app.

Work breakfast, lunch, dinner, coffee, or drinks? What’s your preference for
a meeting and why?
You now know it’s not breakfast. And I prefer to be with my family for dinner. So by default it would have to be lunch. But I would never miss a good meal. Eating together is a great way to break down barriers, share, build community with colleagues, and be more creative.

If you ruled the world for a day
Collaboration, compromise, and compassion would be the bedrock of each candidate’s platform, in both political parties.

What’s your favorite city in which to do business?
Any place with wonderful clients, great restaurants, and warm temperatures, which are not usually hard to find in the winter for Minnesotans.

I’ve been enjoying a lot of time in Orlando recently, home to one of my favorite restaurants, The Ravenous Pig. Try the old fashioned with a bacon stir stick. You can thank me later.

Fun fact about working in the Twin Cities
We have unbelievable access to world-class culture. The vast amount of activities, their low cost, and the ease of attending or participating is like no other place in the world.

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