In brief: McCann and Alstom hire comms chiefs, wins for MHP, THRSXTY and Bottle, Alter created out of merger

New APAC comms chief for McCann, Dialight hires MHP, Will Roberts becomes Alstom's comms director, trio of wins including Lacoste Footwear at THRSXTY and more from PRWeek UK.

Samantha Strauss: McCann's new regional comms director for Asia-Pacific
Samantha Strauss: McCann's new regional comms director for Asia-Pacific

New APAC comms chief for McCann

Marketing agency McCann Worldgroup Asia has announced a new regional comms director for Asia-Pacific. Based in Singapore, Samantha Strauss (pictured above) joins from BBDO Asia, where she spent three-and-a-half years leading its PR and comms strategy. Click for the full story from PRWeek Asia.

Dialight hires MHP

MHP Communications has been retained by global LED lighting tech firm Dialight, to advise on financial comms. Dialight is listed on the London Stock Exchange and had revenue of £80.6m in the first half of 2015. The account is being led by Tim Rowntree and Jamie Ricketts.

Will Roberts becomes Alstom's comms director

Will Roberts has joined global transport solutions firm Alstom as UK and Ireland comms director. He took up the role at the start of this month, having previously worked in-house and for agencies, including time at Network Rail. Last year, the business sold its energy division to GE, and in October appointed Atkins' Alex Burrows as marketing and strategy director.

Warner Leisure Hotels appoints Bottle

UK short break company Warner Leisure Hotels has appointed Bottle to deliver its PR and social media strategy, following a two-way pitch. Bottle won the social media account for Warner Leisure last April and is now taking over the whole contract, which was previously held by Diffusion.  

THRSXTY's trio of wins

THRSXTY – formally known as 360 Degrees Communications and part of the Exposure Group – has announced it has been retained by Lacoste Footwear for global and UK comms and PR, and for Italian clothing brand Geox's UK PR. It has also been appointed on a project to relaunch Clash Magazine. Work on all three began last month.

Rooster wins ButlerTech

ButlerTech, a global travel tech company, has appointed Rooster to manage consumer and trade PR, and social media, following a competitive pitch. Rooster will help launch two products in the UK - CityButler, a destination guide app, and ButlerPad, a concierge app for hotels and resorts. The agency will also run the CityButler blog and ButlerPad's Facebook and Twitter channels.

Alter Agency created out of merger

The London agencies Capitalize and Tea & Cake PR have merged and rebranded as Alter Agency. Capitalize chief executive Richard Moore takes the same role in the new agency, as does his creative director Peter Kellett, while Tea & Cake managing director Lucy Finnegan becomes a director in the new firm. Alter clients include Puma, Bacardi, JD Sports Group and Beats By Dre.

Rostrum promotes Michael Kahn

Michael Kahn has been appointed to a director role at corporate PR and content marketing agency Rostrum. Kahn joined the agency in 2010 initially as a freelancer, and then became head of content in 2012.

Fleet Street wins potato firm

Fleet Street Communications has won an ongoing press office and campaign projects account with Lamb Weston, an international supplier of frozen potato products.

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