Need to know: the top stories for Asia comms, media and marketing pros on Wednesday, 27/1/16

China's financial crisis: the PR angle; Wendy's Twitter victory over Burger King; China's voracious appetite for online video; Apple's earnings; Coach in China; tough times ahead for the luxury sector; the Zika virus

Putting the original Star Wars films online hugely boosted fan appeal in China
Putting the original Star Wars films online hugely boosted fan appeal in China

Comms & China's financial crisis

Three financial PR experts give their thoughts on China's economic meltdown, the effect on brands and why a clear communications strategy could be a critical tool to help restore confidence.

Wendy's wins when Burger King tries Twitter burn

Burger King poked fun at Wendy's 4 for $4 deals last week. Wendy's didn't get mad; it got even - and then some.

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

Apple beats on earnings, but revenue and iPhone sales come up short

Apple CEO Tim Cook described the quarter to CNBC as a period in which there were "a lot of great things happening in a turbulent environment".

We're doing great in China: Coach's CEO

While some of Coach's competitors have claimed a decrease in demand from China, the handbag maker is pleased that it is seeing the Chinese consumer globally, Victor Luis, the company's CEO, told CNBC's "Closing Bell" on Tuesday.

Why luxury still has its work cut out

The luxury sector should get ready for a slow down in global growth in 2016 and beyond; and should not rely on charging different prices in different regions to generate revenue, an analyst has told CNBC.

Here’s what you need to know about Zika virus

A new mosquito-borne virus is fast spreading across the Americas and the Caribbean, with cases reported among travellers returning to the US.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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