PTT Family appoints CatchOn as PR lead

Agency will be responsible for developing brand's presence in Asia

Potato Head Folk in Singapore
Potato Head Folk in Singapore

Hospitality and lifestyle company PTT Family has hired comms firm CatchOn for PR and branding work.

Headquartered in Jakarta, PTT Family owns a string of hotels and restaurants in Indonesia and Singapore. It is best known for the Potato Head brand, which has operations Singapore’s Chinatown and in Seminyak in Bali.

CatchOn is a boutique comms firms that was founded in 2001, with offices in Hong Kong and Shanghai.

The agency will handle PR and comms strategy for all PTT brands, with upcoming project launches in Hong Kong and Bali the priorities.

Ronald Akili, CEO of PTT Family, said the brand is "thrilled to embark on our next phase of growth" and has several other projects in the pipeline.

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