In our line of work, Monday’s team meeting usually starts with: "Right folks, here’s a new project, you have six days to turn it around."
It’s the nature of the beast. In the high stakes game of PR poker you can get dealt a dodgy hand when asked to arrange things at the 11th hour…
Picture the scene. It’s summertime. It’s 2011. It’s shorts into work weather and a rapid turnaround project lands on my account director’s desk.
This was my first shoot and as a young, fresh-faced graduate in the big city I was itching to go and keen to impress.
We had three days to spring production into action, pull off a photoshoot, prep the team and create all assets to achieve widespread coverage.
On the afternoon before shoot date, the client sent a request that we increase the locations to three.
I had one job: find two extra locations, which I managed with ease and confident conviction. And it all went well. Or so I thought.
Several weeks passed and we moved on to other assignments. A registered letter arrived at the office.
Next thing there was a new email in my inbox. Subject: WTF???? "Shaneil. Why have we landed a £2,000 fine for filming without permission back in June?"
I can still hear my own heartbeat to this day.
Moral of the story/lesson learned: Always check if a public location requires special permissions.
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