Need to know: the top stories for Asia comms, media and marketing pros on Friday, 22/1/16

APAC best place for new business; Starbucks' Olson moves to United; facial coding and content marketing; Foxconn to buy Sharp; Starbucks slides in Asia; another global recession on the cards; China's growing middle class

Facial coding and content marketing? Yes, says BBC Storyworks
Facial coding and content marketing? Yes, says BBC Storyworks

APAC the best place for new business

Low startup costs and limited bureaucracy puts seven Asia-Pacific countries in the top 10 for opening a new venture, according to the latest US News Best Countries survey.

Starbucks' Jim Olson takes top comms job at United Airlines

He will oversee a broad scope of internal and external communications. Previously, Olson worked at Starbucks since 2011.

Can facial coding help crack the content marketing measurement muddle?

In an Asia-exclusive interview, BBC Advertising’s commercial development boss reveals the findings of an ‘industry-first’ study into the emotional effectiveness of content marketing.

Apple supplier Foxconn proposes $5.3B offer for Japan's Sharp: WSJ

Foxconn, the Taiwanese company best known as a top iPhone assembler, has proposed a 625 billion yen (US$5.3 billion) takeover bid for troubled Japanese electronics maker Sharp, the Wall Street Journal reported.

Starbucks slides as Asia, Europe sales disappoint

The chain's comparable-store sales increased 8 percent for the quarter, but the same metric missed expectations in Asia and Europe.

World economy teetering on edge of recession: Citi

The global economy is on the brink of a recession, with central bank stimulus less forthcoming and growth weakened by the slowdown in China, Citigroup has warned.

Amid the turmoil, more Chinese climb into upper middle class

Despite the stock market turmoil, China's newly wealthy are not only expanding but climbing further into the upper middle class.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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