The agreement will bring Ketchum’s network of offices and affiliates across EMEA to 17. The two agencies will work together on international campaigns, referrals and share knowledge and skills. Ketchum has a number of these agreements in place in other countries.
Founded in 2009 and based in the Azeri capital Baku, Red Communications handles reputation management, media relations, crisis comms and digital comms.
In 2011, Red signed a partnership agreement with Ketchum Maslov, Ketchum’s majority-owned Russian office. However, this is the first time Red has signed a formal agreement with Ketchum Global, connecting it directly with all Ketchum offices and not just the Russian hub.
David Gallagher, senior partner and CEO of Ketchum Europe, said: "We have developed an exceptional capability across Central and Eastern Europe over the past decade, which we are further strengthening in a market with considerable potential.
He also said Red had "some excellent clients", and added: "We look forward to building business both with local clients looking for international outlets and global Ketchum clients needing local support."
Red Communications managing partner Tatyana Mikayilova said: "Our successful operations in the Azerbaijan market will be now be supported with Ketchum’s globally recognised expertise, from which our clients in the local market will benefit."
Baku-based Red Communications has no connection with the Huntsworth-owned Red Consultancy.