Terrible puns were a mainstay of the festivities, including from the wonderfully named trade association the British Cheese Board:
Although one PR firm appeared to be taking it seriously:
Condé Nast saw the opportunity to launch cheese tourism:
It wasn't just food and travel industry firms getting involved with special content however:
Restaurant chain Nando's was among those to roll their eyes at the occasion:
Guinness World Records of course had a record relating to the day:
It was also pointed out that the cheese lovers' constituency might have had some crossover with penguin aficionados, who also celebrated yesterday – leaving poor Museum Selfie Day barely getting a look in.
(At the time of writing, Team Cheese was winning.)