Nespresso Singapore today announced it has retained Golin Singapore’s PR and comms services.
The agency was chosen on a one-year appointment following a pitch.
The coffee brand is celebrating its 30th anniversary this year. Golin Singapore will be responsible for boosting brand awareness, driving its comms strategy and enhancing its sustainability efforts.
"Nespresso is a trendsetter and innovator in the portioned coffee category, and enjoys a sweet spot in the Singapore market," said Meiling Wee, executive director of Golin’s consumer marketing practice.
"We look forward to inspiring consumers and influencers alike to make Nespresso part of their everyday coffee moment."
Matthieu Pougin, country manager for Nespresso Singapore, said: "Golin will be instrumental in driving the brand story-telling in a bigger way in the year ahead."