The 'You're Invited' campaign focuses on the message that everybody will have access to the event across a range of platforms including print, digital and advertising. News from the forum will also run on CNBC's Twitter, Facebook and Instagram channels.
CNBC is to broadcast more than 20 hours of live news coverage from the annual meeting, accompanied by live updates via a blog, an online Davos portal and digital content.
Finola McDonnell, VP of comms and marketing at CNBC International, said: "It’s often the case that it’s your boss that goes to Davos, but with CNBC’s unrivalled access, everyone’s invited. CNBC is the number one broadcaster on the ground at the World Economic Forum’s Annual Meeting.
"Last year, 150 CEOs and political leaders spoke to us before anyone else. Looking ahead to this year’s conference, our agenda is busier than ever."
The World Economic Forum runs from 20-23 January and is headquartered in Davos, Switzerland. The meeting brings together political and business leaders from across the world, to help shape industry agendas.