This week, multinational consumer goods giant Procter & Gamble announced a consolidation of its PR work with five agencies after an extensive review: Citizen Relations, DeVries Global, Hill+Knowlton Strategies, MMK+, and MSLGroup. PRWeek editor-in-chief Steve Barrett, news editor Frank Washkuch, and senior reporter Diana Bradley dig into the details of the consolidation and what it means for P&G's PR work.
Brands got a reminder this week that trying to commemorate a celebrity's passing must be done with the utmost care. Shoemaker Crocs found out the hard way after it raised ire on Twitter with a poorly received tweet that was meant to commemorate the ubiquitous David Bowie, who died from cancer on Sunday. Is there a way to respectfully tie your brand to a departed celeb? The PRWeek team looks into the issue.
Also on this week’s podcast: President Obama’s final State of the Union Address analyzed; Catalyst founder Bret Werner moves to MWW; PRWeek launches call for its global Agency Business Report; and more.