Need to know: the top stories for Asia comms, media and marketing pros on Friday, 15/1/16

Wearable IoT picks Hoffman; Academy under fire over lack of diversity in Oscar nominations; Periscope at the core of Melbourne tourism push; La Nina to follow El Nino; ISIS claims responsibility for Jakarta attacks; Netflix outdone in China video streaming market; China's currency crisis

The 'Play Melbourne Live' Periscope ball
The 'Play Melbourne Live' Periscope ball

Wearable IoT World appoints The Hoffman Agency global AOR

Agency will handle all strategic comms work for company

The Academy hears it over nearly all-white Oscar nominee list

For the second straight year, few people of colour were included on the list of Oscar nominees, despite hopefuls from Beasts of No Nation, Concussion, and Straight Outta Compton.

'Play Melbourne Live' experiments with using Periscope for destination marketing

In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.

First was El Nino, now brace for La Nina

Wild weather swings from the phenomenon known as El Nino have rocked commodities and countries from Australia to Paraguay. Now, analysts are tipping renewed jitters spurred by La Nina, El Nino's little sister.

ISIS claims responsibility for attack in Jakarta

ISIS has claimed responsibility for a bomb and gun attack in Jakarta, Indonesia, according to Reuters.

Netflix beaten to the punch in China

A movie streaming firm that focuses on independent films launched in China on Thursday, beating rival Netflix to open its service to users in the world's second-largest economy.

Why the Chinese currency took the spotlight

China's market turmoil since the start of the new year has put the spotlight on a not-much-noticed quirk of trading the mainland's currency: the offshore yuan doesn't always want to stay in tune with its onshore peer.

Brought to you by PRWeek Asia with additional editorial support from CNBC

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in