NEW YORK: RF|Binder has named Scott Beaudoin as chief strategy officer and executive MD of corporate and brand purpose.
He previously spent eight years as leader of the global CSR and sustainability practice at MSLGroup.
RF|Binder will leverage Beaudoin’s 20-plus years of experience working within the C-suite of Fortune 100 companies on purpose-driven strategy and communications. He has advised clients such as Procter & Gamble, Kellogg’s, Hasbro, General Mills, Sodexo, and Pfizer.
"When I met [RF|Binder CEO] Amy [Binder] for first time, I had finally met a leader who understood my vision and shared that vision," Beaudoin said. "[CSR] is no longer a practice on the sidelines of business. It transcends all of the business we do and she wants to see it grow."
Previously, Binder led the team that managed corporate social responsibility and she expanded the company’s offering into sustainability and socially responsible investing.
"We have reached the point where I felt it was important to bring someone in of Scott's stature," she said.
The agency’s clients include CVS, Cargill, Capital One, and Johnson’s, and more recently has it expanded into working with impact investing funds such as Pax World Investments. The firm has also been the AOR for the Sustainability Accounting Standards Board for more than two years, and has worked with Bank of America’s Foundation.
"We believe that there is a tremendous opportunity in the sustainability and CSR area. As impact investing continues to grow, companies are going to have to focus more of their attention on what they are doing in this area," Binder said.
A number of high-ranking executives have departed MSLGroup in recent months. David Close, MD at MSLGroup in Boston, said this month that he is retiring. Renee Wilson, the firm’s former chief client officer, is set to join the PR Council as its president this month.
Parent company Publicis Groupe restructured its business model at the start of the year to break down its disciplines into four "solutions hubs," each led by a chief client officer. MSLGroup was added to the Publicis Communications hub, led by Arthur Sadoun.