Integrated marketing and comms agency PPR Worldwide has today launched its South Asia operation with three new offices in India.
Headquartered in New Delhi, with offices also in Mumbai and Bangalore, PPR South Asia will be led by Vandana Sandhir.
With more than 20 years’ experience in PR and comms, Sandhir takes on the role of India lead for WPP-owned PPR having been India practice chair for corporate and financial at Genesis Burson-Marsteller.
She has particular expertise in brand management, media relations, crisis comms and integrated PR campaigns.
She told PRWeek Asia that the launch is a "very momentous and exciting occasion".
"There are opportunities in your life when you get to be in the driver seat and really make a contribution to the communications industry," she said. "This is one of them."
"We want to be seen as an agency that understands what our clients needs and offers very relevant integrated communications solutions."
Sandhir said the choice of office locations reflects "the key centres of industry" in India, with numerous brands looking for "what we can offer as a change agency, bringing integrated capabilities and helping them navigate this ever-changing world".
"India is one of the few global economies growing at pace and there is huge potential for growth in the marketings and communications industry," she said.
"Businesses here have evolved and are seeking innovative communications solutions."
While the immediate focus is on strengthening its India presence, Sandhir said PPR South Asia does also have its eye on growing in neighbouring countries Bangladesh, Sri Lanka, Nepal and Myanmar.
She said she is looking to add to PPR South Asia’s young team with talent that "will create a well-rounded team that offers clients multi-sector expertise".
"So I think we’re very well poised and are very excited about the journey ahead," Sandhir said.
Richard Lazar, CEO of PPR Asia-Pacific, said: "India is an important milestone in our international expansion given the potential for future growth in the marketing and communications industry here.
"We are confident that we will continue to build on our promise of being a creative and an integrated specialist that finds the right solutions for our clients."