Wearable IoT World has hired The Hoffman Agency as its first global PR agency of record.
Founded in May 2013, Wearable IoT World provides advisory and accelerator services to companies in the IoT and wearables markets. It also offers publishing services and conferences.
Hoffman is tasked with building the company’s market presence by boosting its global branding, media and stakeholder engagement strategies.
"Wearable IoT World has an incredibly rich story to tell, and we are excited about this partnership that will help Wearable IoT World write its next chapter through our creative storytelling expertise," said Jenny Chan, Hoffman’s APAC vice president of business development and marketing.
"Our deep Asian roots coupled with our global reach and entrepreneurial DNA derived from our Silicon Valley heritage will enhance our deep strategic and long-term partnership with the Wearable IoT World team in order to elevate this global brand and drive greater IoT adoption worldwide."
Neil Vineberg, managing director of Wearable IoT World, said: "The driving force behind the decision for The Hoffman Agency was the team’s global capabilities in strategic integrated communications, which make them uniquely equipped to bring fresh and relevant solutions to what we are trying to build – a global ecosystem of IoT and wearable companies and talent.
"We really liked their collaborative approach to implementing multi-market assignments right from the beginning because it mirrors our own as we are making progress on our journey to become an instrumental leader in IoT innovation worldwide."