Need to know: the top stories for Asia comms, media and marketing pros on Thursday, 14/1/16

Deep Dive: Sports PR; Obama's final SOTU; the digital lives of SEA kids; why you shouldn't ignore Chinese stocks; Hong Kong housing price crisis; Saudi Arabian austerity; the slow rebuilding of the diamond market

SuperAwesome released the results of its digital media research into SEA children
SuperAwesome released the results of its digital media research into SEA children

Deep Dive: Changing tactics to win the sports PR game

As the exorbitant amount of money invested in the Asian sports industry continues to soar, sports properties and brands are looking for the whole package when it comes to entering, activating and promoting their products. As such, PR agencies are having to throw out the old playbook and change their game plans to stay relevant.

How Twitter responded to Obama's final SOTU

President Obama eschewed combative language in favour of optimism and reiterating America's leading international role.

SuperAwesome shines light on digital lifestyles of SEA children

Kid-oriented digital marketing platform SuperAwesome has released the results of digital-media research on Southeast Asia, offering a peek into the media-consumption habits of children across five markets.

Ignoring Chinese stocks? You’re living in the past

A plunge in Chinese stocks has been blamed for the awful beginning to the year that US stocks have suffered. And while many have protested that this is an overreaction, given that Chinese stocks haven't tended to enjoy a tight relationship with American equities, those people appear to be living in the past.

Hong Kong's CEO promises to tackling housing problem 'head-on'

Hong Kong chief executive Leung Chun-ying promised a continued moderation in home prices, a new look at working hours and a commitment to political independence, in his fourth annual policy address to a populace that is losing faith in his ability to resolve the city's pressing issues.

Could Saudi Arabia's austerity spark turmoil?

Four years after the Arab Spring, the lynchpin of OPEC faces more social unrest, as Saudis digest unaccustomed austerity amid plummeting oil prices, costly military intervention in Yemen and increased tension with Iran.

Invest now? Diamond producers get the thumbs up

Diamond prices had a terrible 2015, but reduced production and inventories coupled with increasing retail demand are helping to brighten prospects for the precious stones and the miners extracting them.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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