Need to know: the top stories for Asia comms, media and marketing pros on Wednesday, 13/1/16

20:20 MSL hires senior advisor; BuzzFeed reconsidering sponsored content; Leo Burnett wins China Mobile pitch; Grindr sells to China; Slow growth best for Chinese economy; Oil forecasts slashed; 'canned' lion hunt could be banned

China Mobile's 4G brand 'And', which has selected Leo Burnett as its creative agency
China Mobile's 4G brand 'And', which has selected Leo Burnett as its creative agency

20:20 MSL hires senior advisor for auto practice

Srinivas Krishnan joins from Porsche's India comms team with deep PR and media experience.

BuzzFeed considers stance on sponsored content after UK ad regulator decision

BuzzFeed says it wants to meet the UK advertising regulator to discuss guidelines around sponsored content from its brand publishers, after the regulator found an advertorial published last year was in breach of guidelines.

Leo Burnett wins five-way pitch for China Mobile 4G brand

China Mobile has appointed Leo Burnett as its creative agency for the next two years for its 4G brand called 'And'.

Grindr sells stake to Chinese company

Grindr, the popular dating and social networking app for gay men, has found itself a match, reports the The New York Times.

Slower, sustainable China growth good for all: Lagarde

Slower but more sustainable, economic growth in China will benefit the world in the long-term, the head of the International Monetary Fund (IMF) said.

Oil forecasts slashed as prices near US$30

Already weak oil prices extended declines this week, nearing $30 a barrel, as a stronger dollar and jitters over volatile Chinese markets weighed on sentiment.

'Canned' African lion hunts might get wiped out

Importing lion trophies to the United States just became a lot tougher, and activists are saying the new rules are likely to kill the growing business of shooting captive animals.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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