Need to know: the top stories for Asia comms, media and marketing pros on Tuesday, 12/1/16

Ruby Fu new Burson-Marsteller China CEO; P&G consolidates PR strategy; veterans leave Mengniu and hit out alone; David Bowie's life and career; Uber v Ola in India; Alcoa's US earnings; Saudi news that could be big for oil

Mengniu veterans leave and start up their own yoghurt brand
Mengniu veterans leave and start up their own yoghurt brand

Ruby Fu rejoins Burson-Marsteller as China CEO

Fu leaves Standard Chartered comms role and takes on task of growing BM's China practice.

Procter & Gamble consolidates PR with five global agencies

P&G aims to build brand awareness with Citizen Relations, DeVries Global, Hill+Knowlton Strategies, MMK+, and MSLGroup.

Mengniu veterans set out to be the 'Muji of yoghurt'

Tired after years of "ups and downs" in the China dairy industry, a group of colleagues have left Mengniu and started fermenting their own yoghurt brand, which aims to overcome consumer concerns about safety with an 'Honest' approach to the food's health benefits.

David Bowie: Ch-ch-changes through the years

British rock legend David Bowie died on Sunday, aged 69, following an 18-month battle with cancer. Here are some highlights from his long career.

Uber vs Ola: Taxi app fight for Indian business heats up

The battle for India's taxi-riding business travellers is heating up. Uber rival Ola, the dominant taxi-hailing app in India, launched a service aimed at providing cabs for the business sector.

Alcoa kicks off US earnings season with mixed results

Alcoa delivered quarterly earnings that topped analysts' expectations, but revenue fell just short of what was expected, as some high-growth segments helped to slightly negate headwinds in its legacy business.

This is the Saudi news that could move oil

With ever-increasing sectarian tensions in oil-producing countries, it may be hard to believe that crude prices are continuing to fall. But look no further than the worldwide crude glut for the reason.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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