Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.
The post included a picture of a white Crocs shoe with a graphic of a red lightning bolt layered on top, echoing the lightning bolt painted over the face of Bowie’s alter-ego Ziggy Stardust.
"Your magic will be missed, but your inspiration lives on forever. #DavidBowie," Crocs wrote in the post.
Backlash started immediately after Crocs posted the tweet.
I'll never forget when Bowie sang "Put on your rubber perforated slip-on shoes and dance the blues." https://t.co/J7n8NlxGSA— Pat (?°?°)?? ??? (@PatsHoppedUp) January 11, 2016
Nothing says Bowie like hard-wearing, practical shoes you can wash down with a hose https://t.co/VTykuP0hN6— James Macbeth Dann (@edmuzik) January 11, 2016
Even after the tweet was deleted, social media users continued to poke fun at the brand on Monday afternoon.
"Comfortable and stylish, I simply can't get enough of those wonderful Crocs" — David Bowie to 'Rolling Stone' in 1987— Josiah Hughes (@josiahhughes) January 11, 2016
if you think the crocs bowie tweet was bad you should see what the social media managers for chevrolet have planned for when prince dies— 2017 shark (@kevinsharrk) January 11, 2016
A number of other brands also paid tribute to Bowie on Monday, after news spread that he died at age 69 after an 18-month battle with cancer.