Thai beauty supplement maker Seoul Secrets has apologised following a social media backlash against its advert for new skin-lightening pill Snowz, which has been slammed for racism.
"Seoul Secret, as the rightful owner of the video clip, would like to apologise for the mistake, and claim full responsibility for this incident. Our company did not have any intention to convey discriminatory or racist messages," a statement said.
The company has also abandoned the advertising campaign in the face of such fierce criticism from all spheres.
"We would like to express a heartfelt apology and thank you for all the comments. Currently, we have removed the video clip, related advertisements, and other planned materials to show our responsibility in this incident."
Despite these actions, the video, which went viral on Friday, is still available online.
The video features Thai actor and singer Chris Horwang speaking about her career and attributer her success to her pale skin.
She then goes on to speak about the negative affect not maintaining her skin-whitening routine will have on her career, turning black in contrast to her white, successful self.
Towards the end the shocking tagline appears: "White makes you win".
Several high profile complainants took to Twitter to vent their anger.
This is a recent Thai ad for Seoul Secret's skin-lightening pill, Snowz. I couldn't decide if I should post it... https://t.co/EGuB7sx7L0— Lisa Renee Jones (@LisaReneeJones) January 9, 2016
While Seoul Secret has expressed its sorrow in this incidient, it is not the first time the brand has used questionable advertising for its beauty products.