Need to know: the top stories for Asia comms, media and marketing pros on Monday, 11/1/16

Free Basics needs better PR; NYT's VR future; Dentsu Utama's plagiarism scandal; N Korea leader Kim and his global crisis; China's biggest financial crisis; India defying the markets; Microsoft's SIM card plans

Left: Work by Tom Anders Watkins; Right: Dentsu Utama's 'Cross River Gorilla'
Left: Work by Tom Anders Watkins; Right: Dentsu Utama's 'Cross River Gorilla'

A tip for Free Basics: Engage more, sell less

Mark Zuckerberg's aim to provide free internet to millions of Indians is a lofty one. But Jaideep Shergill, co-founder of Pitchfork Partners, explores how Facebook has gone the wrong way about promoting its message and the difficulties the Free Basics project now faces

New York Times lays out plans for its VR future

Executives tell CES attendees to expect regular VR content this year, two videos a month.

Dentsu Utama resigns from 4As over 'unfounded' Kancil disqualification

Dentsu Utama has announced that it and its representatives have resigned from the Association of Accredited Advertising Agents Malaysia (4As) in protest at what it calls an "unfounded" judgment of plagiarism that led the organisation to revoke Kancil Awards for two of its campaigns.

N Korea's Kim stokes a world crisis: Can he handle blowback?

As the world unravels North Korea's self-proclaimed hydrogen bomb test, the timing — ahead of ruler Kim Jong Un's birthday this week and a major government gathering in May — suggests a ruler trying to reassert his authority amid increased scrutiny and internal pressure.

THIS dwarfs worries about China

The nosedive in the Chinese stock market and the slowdown in the world's second-largest economy will certainly be front and center for global investors in the near term, but there's a more important shift underway, economist Mohamed El-Erian said Friday.

India has defied the emerging market slump. Can it last?

You know a country has it good when the worst news to emerge in the last year is a warning that economic growth could slow — to 7 percent.

Microsoft planning its own SIM cards: Report

Microsoft is currently testing a cellular data app that will let Windows 10 users connect to mobile networks without a contract, The Verge reports.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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