Dynamo PR launches 'virtual reality' PR division

Dynamo PR has launched a dedicated virtual reality PR division, with visual computing company NVIDIA as its founding client.

Virtual reality: Dynamo co-CEO Peter Bowles 'climbs Everest' (in London)
Virtual reality: Dynamo co-CEO Peter Bowles 'climbs Everest' (in London)

Dynamo will work on creative campaigns with NVIDIA, to raise awareness of its leading status in computer graphics and breakthrough technologies. 

The agency's first campaign for NVIDIA involved taking journalists into a realistic simulation, in sub-zero temperatures, to experience Mount Everest in VR (pictured above).

The BBC picked up on the campaign, with tech correspondent Rory Cellan-Jones dubbing virtual reality "likely to be the big tech trend for 2016". VR has also been highlighted as a key trend for this year in PRWeek's tech PR predictions for 2016, published earlier today.

Ben Berraondo, head of consumer and regional PR EMEAI at NVIDIA, said: "We’re excited to be taking Dynamo on the journey with us to reach the huge potential audience for this technology. The enthusiasm of the team shone through and we can’t wait to work with them and to see their ideas come to life."

Nick Morey, senior creative manager at Dynamo, will lead the newly formed team.

He said: "There’s no doubt already that virtual reality headsets like Oculus Rift and HTC Vive will be the gadgets of 2016. We’re working with some of the most exciting players in the VR space, and look forward to sharing their stories. We always aim to be at the forefront of technology and launching a VR team seemed like a natural decision for us, following recent projects and future briefs we’re working on."

Dynamo previously handled the global launch of FOVE, the world's first eye tracking virtual reality headset, and will also look to build on using VR for innovative comms for clients.

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