The 5 stories PR pros need to know on Monday, 12.28.2015

Ari Fleischer lends Peyton Manning a hand; Theranos operating model questioned; Boston Chipotle reopens; Examining Ted Cruz's popularity in Iowa; Star Wars breaks a galaxy of records.

Peyton Manning in the Pro Bowl. (Image via Wikimedia Commons).

Peyton Manning turns to Ari Fleischer after HGH report
Star quarterback and prolific spokesman Peyton Manning has enlisted former White House Press Secretary Ari Fleischer as he angrily denies an al Jazeera report that he used human growth hormone. One pharmacist cited in the report has recanted his claims.

Theranos operating model questioned
Former employees of Theranos are questioning the company’s use of data, accusing it of cherrypicking specific numbers that fit its business model and deleting its own quality control statistics, according to The Wall Street Journal.

Boston Chipotle reopens
The Boston Chipotle accused of making 136 Boston College students sick reopened over the holiday weekend as the chain deals with a separate E. coli investigation. Rick Sittig, who helped Jack in the Box bounce back from a much more serious E. coli crisis, chatted with PRWeek about what the Mexican food chain should do next.

Iowa Ted Cruz vs. Washington DC Ted Cruz
As the Iowa caucuses near, Texas Senator Ted Cruz has a big lead over his Republican rivals in the state. The WSJ looks at why he’s gaining popularity there but isn’t the best liked Republican on Capitol Hill among his colleagues.

Record-breaking haul for Star Wars
Star Wars: The Force Awakens blew past Jurassic World to set the record for biggest second weekend at the box office and fastest to reach the $1 billion mark worldwide. Tracking firm Rentrak estimated the film earned $135 million in its second weekend of widespread release.

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