PRWeek's seven most revealing interviews of the year

These are the seven most revealing interviews that appeared during 2015, chosen by PRWeek's features editor, Alex Benady.

PRWeek's seven most revealing interviews of the year
1. An agent of radical change: Sue Garrard, senior vice-president for sustainable business and comms, Unilever
Garrard, Unilever's comms supremo, is also in charge of implementing the firm's revolutionary Sustainable Living Plan. She reveals how she is using comms to help double the size of the business while reducing its environmental footprint and increasing its positive social impact. 

2. Never knowingly oversold: Peter Cross, comms director, John Lewis
Cross reveals how co-ownership provides the ethical underpinning of the John Lewis brand and allows it to compete on price. It also informs the careful understatement in its brand comms that has helped it to become the zeitgeist retailer on the high street and a bellwether of the British economy.

3. Sponsorship, Olympics, politics and FIFA: Lord Coe, chairman, CSM and president, IAAF
The man at the centre of the £145bn a year industrial-political-sporting complex outlines the challenges facing sport today and explains why he think it would be disastrous if world sport were to be regulated by governments.

4 Explosive growth at Portland: Tim Allan, founder, Portland
Tony Blair’s former deputy head of comms  reveals his old boss' footballing style, outlines his concept of 'contested comms' and explains how Portland, the agency he founded 15 years ago, grew by an astonishing 70 per cent last year

5. Creating clarity in a world of confusion: Jeff Kuhlman, vice-president of comms, Nissan
Nissan’s former comms chief (he left his job weeks after we interviewed him), explains the fiendishly difficult problems  facing global communicators attempting to address customers  who are often too busy and too distracted to give a damn, in scores of different markets using dozens of different channels, many of which he has scarcely heard of.

6. An audience with the oracle: Marian Salzman, CEO, Havas PR US
The self-professed 'Carrie Bradshaw of PR', who also happens to be one of the world’s leading futurologists and CEO of Havas PR US, talks trends, targets and the future of PR. She discusses how she applies the concept of ‘hyperlocal’ to growing her own network.

7. 30 years of the fame factory: Matthew Freud, founder, Freuds
After three decades of groundbreaking work Matthew Freud's eponymous agency is now independent, with new offices and a revamped management structure. The inaugural member of PRWeek's Hall of Fame talks about living in fear, professional pride and potential acquisitions.

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