4Fingers Crispy Chicken has appointed PR agency Yellow Mango as its digital lead.
4Fingers is a Singaporean fast food operation established six years ago. Having grown its brand in Singapore, the company opened its first restaurant in Malaysia in November.
Yellow Mango will be responsible for digital PR strategy in both Singapore and Malaysia. This will include social media management, content development, digital marketing and events.
"We are very excited to be a part of the growth of 4Fingers within the region. They're a very exciting brand to be working with and are not afraid to try different approaches to shaking up the scene," said Alvin Kok, Managing Director of Yellow Mango Communications.
"We understand that there is a lot of goodwill towards the brand and we look forward to escalating that even more!"
Steen Puggaard, CEO of 4Fingers said: We are very excited to work together with Yellow Mango Communications.
"In a short span of time, they've proven that they understand our brand and are willing to go the distance to helping us grow. We do not doubt that only bigger and greater things await us now."